Transferable skills · Coursera

AI-Powered Market Research and Survey Design

Design interview guides and AI-assisted focus groups; refine AI thematic coding against transcripts. Plan primary research and consent; interpret eye-tracking and ROI. Select sampling and calculate sample size; design branching surveys and interpret chi-square tests. Use no-code feedback automation and skip logic; complete survey-execution lab.

View course at provider ↗See current provider access terms

Taught work

What this training covers

  • Design interview guides and AI-assisted focus groups
  • Refine AI thematic coding against transcripts. Plan primary research and consent
  • Interpret eye-tracking and ROI. Select sampling and calculate sample size
  • Design branching surveys and interpret chi-square tests. Use no-code feedback automation and skip logic
  • Complete survey-execution lab.

Source observed 2026-10-11

How you practice

  • AI focus-group guide and sample-transcript thematic analysis assignments
  • Full survey lab. Nine modules reviewed.

Source observed 2026-10-11

01See the taught method
02Try an appropriate task
03Review the result
A way to evaluate learning. Confirm which activities and feedback this provider includes.

Fit & requirements

Nonprofit task fit — editorial interpretation

  • NGO evaluation staff can practice anonymized consultation-guide design and check AI-coded themes against actual evidence.
  • Fit limits: Broad market-research course with substantive AI module, not core NGO training. Do not transfer emotion claims to vulnerable beneficiaries or treat GDPR templates as legal clearance. Count family once, not standalone module aliases.

Source observed 2026-10-11

Prerequisites

  • Scope: Broad market-research course with substantive AI module, not core NGO training. Do not transfer emotion claims to vulnerable beneficiaries or treat GDPR templates as legal clearance. Count family once, not standalone module aliases.

Source observed 2026-10-11

Plan your learning

Learning cost

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Price source observed 2026-10-11

Delivery

  • Online self-paced whole course

Source observed 2026-10-11

Time commitment

  • Fit limits: Broad market-research course with substantive AI module, not core NGO training. Do not transfer emotion claims to vulnerable beneficiaries or treat GDPR templates as legal clearance. Count family once, not standalone module aliases.

Source observed 2026-10-11

Access & dates

Check the provider for details.

See current provider access terms

Software & other costs

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Certificate & completion

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Instruction language

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Sources & current terms

Descriptions are based on public provider information. Exercise and certificate claims describe the provider’s terms; they are not firsthand course reviews.