Transferable skills · Coursera
AI-Powered Market Research and Survey Design
Design interview guides and AI-assisted focus groups; refine AI thematic coding against transcripts. Plan primary research and consent; interpret eye-tracking and ROI. Select sampling and calculate sample size; design branching surveys and interpret chi-square tests. Use no-code feedback automation and skip logic; complete survey-execution lab.
Taught work
What this training covers
- Design interview guides and AI-assisted focus groups
- Refine AI thematic coding against transcripts. Plan primary research and consent
- Interpret eye-tracking and ROI. Select sampling and calculate sample size
- Design branching surveys and interpret chi-square tests. Use no-code feedback automation and skip logic
- Complete survey-execution lab.
Source observed 2026-10-11
How you practice
- AI focus-group guide and sample-transcript thematic analysis assignments
- Full survey lab. Nine modules reviewed.
Source observed 2026-10-11
Fit & requirements
Nonprofit task fit — editorial interpretation
- NGO evaluation staff can practice anonymized consultation-guide design and check AI-coded themes against actual evidence.
- Fit limits: Broad market-research course with substantive AI module, not core NGO training. Do not transfer emotion claims to vulnerable beneficiaries or treat GDPR templates as legal clearance. Count family once, not standalone module aliases.
Source observed 2026-10-11
Prerequisites
- Scope: Broad market-research course with substantive AI module, not core NGO training. Do not transfer emotion claims to vulnerable beneficiaries or treat GDPR templates as legal clearance. Count family once, not standalone module aliases.
Source observed 2026-10-11
Plan your learning
Learning cost
Ask the provider for pricing
Price source observed 2026-10-11
Delivery
- Online self-paced whole course
Source observed 2026-10-11
Time commitment
- Fit limits: Broad market-research course with substantive AI module, not core NGO training. Do not transfer emotion claims to vulnerable beneficiaries or treat GDPR templates as legal clearance. Count family once, not standalone module aliases.
Source observed 2026-10-11
Access & dates
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See current provider access terms
Software & other costs
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Certificate & completion
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Instruction language
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Sources & current terms
Descriptions are based on public provider information. Exercise and certificate claims describe the provider’s terms; they are not firsthand course reviews.
- Provider course information · observed 2026-10-11