Transferable skills · Scott Garrison

Intro to AI for Market Research - ChatGPT, Gemini, etc.

Frame a college social-app research brief and choose tools. Construct personas and compare competitors across models using SWOT. Create screeners/discussion guides, then branding alternatives. Design MaxDiff messaging and conjoint pricing questionnaires; plan analysis and advertisements.

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Taught work

What this training covers

  • Frame a college social-app research brief and choose tools. Construct personas and compare competitors across models using SWOT. Create screeners/discussion guides, then branding alternatives. Design MaxDiff messaging and conjoint pricing questionnaires
  • Plan analysis and advertisements.

Source observed 2026-10-11

How you practice

  • Hypothetical product-launch demonstrations
  • Independently assessed project unverified.

Source observed 2026-10-11

01See the taught method
02Try an appropriate task
03Review the result
A way to evaluate learning. Confirm which activities and feedback this provider includes.

Fit & requirements

Nonprofit task fit — editorial interpretation

  • Use research planning and question design for service discovery.

Source observed 2026-10-11

Prerequisites

  • Source permits beginners without the specified prior experience.

Source observed 2026-10-11

Plan your learning

Learning cost

Ask the provider for pricing · platform subscription/trial or individually purchasable route as offered

Price source observed 2026-10-11

Delivery

  • Online self-paced

Source observed 2026-10-11

Time commitment

  • Advertised video runtime: 2h23m

Source observed 2026-10-11

Access & dates

Check the provider for details.

Check current access with provider

Software & other costs

  • Tool access is separate from training access
  • Full access controls unsupported/unverified.

Source observed 2026-10-11

Certificate & completion

Ask about completion requirements and certificate terms.

Instruction language

English · provider declared

Sources & current terms

Descriptions are based on public provider information. Exercise and certificate claims describe the provider’s terms; they are not firsthand course reviews.